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To put it bluntly, disinformation is lying. It is the intentional manufacturing and distribution of information intended to obscure the truth.
The most basic type of disinformation is little more than fiction: purely false information passed off as true. On a more subtle level, it can...
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Thus far in our series on Superhero Marketing, we've established the following:
Phase I: This is about separating the customer from the world he/she knows by understanding and appealing to their psychological desires.
Phase II: After separation comes initiation, in which the company...
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Phase I of Superhero Marketing involved seducing the customer by appealing to their psychological desires. Once you've seduced them, the next step is to initiate them -- to convince them of your ideas, and to give them the message that they should spread to others.
In superhero stories...
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The first goal of every marketer, of the very act of marketing, is to gain the customer's attention, and then his interest.
To do this, it helps to understand what the customer wants that he does not have. Every hero is striving for something that they do not have; something that they are...
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Representative Ron Paul has recently announced his decision to run for president in the United States 2008 presidential election.
Ron Paul, currently a member of the Republican party who has previously run as a Libertarian, is the rarest of gems: an honest and intelligent politican.
...
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Want to learn about SEO? Use these sources for quality, trusted information.
Black Knight. When I first started studying SEO in 2003 reading through Black Knight's posts on Cre8asite forums was immensely valuable. Find everything you can by him and read it; I found that to be a good way to...
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Remember that search engine algorithms interpret information relative to a larger set of information.
In other words, information about you and your site -- i.e. how many pages your site has, what your site is thematically about, what links it attracts, etc. -- is evaluated in the context of...
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Okay, I admit it: maybe the image below is just wishful thinking.
http://www.actonetwork.com/images/kook.jpg
But let me try to convince you why it may be true.
Previously in this mini-series, we discussed the pending collapse of the nation-state as well as the demise of...
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It is, like all things that happen, inevitable.
Robert Wright says:
In 1500 B.C., there were around 600,000 autonomous polities on the planet. Today, after many mergers and acquisitions, there are 193 autonomous polities. At this rate, the planet should have a single government any...
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In the literal sense, not many people. But in terms of who is essentially saying the same stuff, a lot of people.
BubbleGeneration. Umair Haque writes: "That is, edge competencies are focused on learning how to utilize the universe of value outside the firm – leveraging value creation...
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In the regular universe, it is the product that is scarce. But in the Inverse Universe, products are not scarce; they're abundant. The Inverse Universe facilitates duplication (think: spam), and as such, attention becomes the scarce resource.
What is the result of this? Basically, it...
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Those words uttered by Tyler Durden in the magnificent film Fight Club are also characteristic of Principle #2 of the Inverse Universe. The game is no longer about building up a collection of assets; instead, it's more about integrating various assets made by others into something wholly unique...
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In the regular universe (meaning not the Inverse Universe), a key part of success involves differentation. Redefine your market; be different. Create something cool that people love, patent it, and revel in the profits that result from your sustained differentiation.
But what about in the...
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As you may have noticed, the world is changing.
http://www.actonetwork.com/images/inverted-homer.jpg
Image by limowreck666
As religious fanatics, new age spiritualists, cutting edge scientists will tell you, we are approaching (or, depending on how you view things, in the...
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YouTube's decision to share revenue with video creators, was, of course, inevitable.
And rest assured, it will be a game changer.
Here's why:
1. It represents a move towards the edge owning the core. Think back to our article on the intersection of management 2.0 and...
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